For your search engine marketing campaign to bring your targeted web visitors, it usually begins with people clicking on your ads. If you do not write responsive ads, your search campaign is surely doomed to failure! Here are 4 elements of responsive ads that work extremely well with paid search marketing.
Urgent
Can you make your ads sound more urgent? Think of it this way, people are already having some problems which is why they are searching online. Can you agitate their existing problem and them show them your solution? If you can, you are sure to get a much better response rate.
Useful
Whatever solution which you are offering, is it useful to your target audience? Remember that people are not interested in buying products or services, what they really want is a desirable end result. If you can show them something useful, you can boost your response rates.
Unique
Does your ad look and sound the same as your other 8 – 10 direct competitors who are also showing up on the search results as you? Is there anyway that you use only your words to differentiate your ads from the others so that you will appear to be more unique?
Specific
When you show a specific benefit in your ads, your response rates are sure to improve. Instead of saying that your service has 100% success rate, can you say that you service has 97.3% success rate? Even if you do have 100% success rate, you can still say 97.3%. After all, real results are usually specific.