When it comes to search engine marketing, landing pages play a very important role because it converts visitors into leads or sales. Without landing pages,it is hard to make a search marketing campaign profitable. Here are 5 tips to create landing pages that convert well.
Quality Score
Quality score matters! When you are using Google AdWords, you need to get a high quality score so that your cost per click will be a lot lower. You can get a higher quality score simply by adding a privacy policy link and a contact page. If you add business seals such hacker safe logo, it will help too.
On-Page Optimization
On-page SEO (search engine optimization) matters. This also helps you get higher quality score. Just make sure that your targeted keywords are included in your title tags, description tags, meta tags, meta description, H1 tags and naturally sprinkled all over your landing page.
Compelling Headline
You must have a headline, it must be compelling enough to stop your reader and make him or her read the rest of the page. If you fail to do this, the rest of your landing page will not matter at all. Remember, the main purpose of your headline is to grab the attention of the reader.
Clear Call To Action
Now that you got the attention of the reader, you can show them some benefits followed by a clear call to action. You must tell them exactly what to do, enter their credit card number to make a purchase, enter their email or zip code or something like that.
Smooth Marketing Flow
Your marketing process must flow smoothly. Starting from your keywords to your ads to your landing pages to your offer, they must all make sense and they must all link to each other. When you get this right, marketing is really simple.