Effective copy writing can mean many things to many businesses. The services provided are as vast as the various business models that exist which require communication in the written format. Press releases, direct mail, and the wide terrain that covers Internet marketing all require a copywriter who can effectively produce tangible results in producing traffic, web based or consumer based, but more importantly conversions for their clients.
The trend in business advertising dollar growth in Search Engine Marketing is impressive. Dollars spent on SEM advertising in 2007 were 7.9% in 2009 9.9% and for 2010 the projection is 11.2% based on The US Ad Spending Report.
Businesses see value in SEM but less than 20% are satisfied with the results they achieve. This tells us that business execs know the Internet and successful marketing there, are essential for growth in a slowing economy where advertising budgets are shrinking, but rely on Copywriters, SEO and SEM services to provide the expert content that will achieve conversion results.
In the past SEM consisted of pay per click, Google AdWords and the like, but in order to achieve targeted leads and conversions, quality website content must be included. Business CEO’s and decision makers are now turning to SEMM agencies to handle their Search Engine marketing management. The term “Search Engine Marketing” covers the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals, which require copy writing conversion tactics.
The growth potential for dollars spent in SEM through 2013 is over 5% in the US market, in Europe and the UK, the statistics in this market are also on an upward trend. A copywriter with the skills necessary to exceed the existing expectations to create leads and conversions for their clients will be in high demand.
Content is still king.