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	<title>Comments for SEM DataBase</title>
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	<link>http://www.semdb.com</link>
	<description>Search Engine Marketing</description>
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		<title>Comment on suggest me some good topics related to textiles for my mba project? by murugan</title>
		<link>http://www.semdb.com/suggest-me-some-good-topics-related-to-textiles-for-my-mba-project/comment-page-1/#comment-1105</link>
		<dc:creator>murugan</dc:creator>
		<pubDate>Wed, 05 Jan 2011 05:27:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.semdb.com/suggest-me-some-good-topics-related-to-textiles-for-my-mba-project/#comment-1105</guid>
		<description>i need mba textiles management in project topic</description>
		<content:encoded><![CDATA[<p>i need mba textiles management in project topic</p>
]]></content:encoded>
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		<title>Comment on Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed) by E. A. Magnuson</title>
		<link>http://www.semdb.com/economics-myeconlab-and-ebook-2-sem-student-access-package-2nd-ed/comment-page-1/#comment-726</link>
		<dc:creator>E. A. Magnuson</dc:creator>
		<pubDate>Fri, 30 Jul 2010 22:30:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.semdb.com/economics-myeconlab-and-ebook-2-sem-student-access-package-2nd-ed/#comment-726</guid>
		<description>&lt;i&gt;Review by E. A. Magnuson for &lt;a href=&quot;http://www.amazon.com/Economics-MyEconLab-Student-Access-Package/dp/0135020239%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0135020239&quot; rel=&quot;nofollow&quot;&gt;Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed)&lt;/a&gt;&lt;/i&gt;
&lt;b&gt;Rating: &lt;img src=&quot;http://www.semdb.com/wp-content/plugins/WPRobot3/images/3.png&quot; &gt;&lt;/b&gt;
My school told me to buy the wrong book. Not really the sellers fault. It took a little bit for my book to arrive, but I sent it back right away and the refund was prompt.

</description>
		<content:encoded><![CDATA[<p><i>Review by E. A. Magnuson for <a href="http://www.amazon.com/Economics-MyEconLab-Student-Access-Package/dp/0135020239%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0135020239" rel="nofollow">Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed)</a></i><br />
<b>Rating: <img src="http://www.semdb.com/wp-content/plugins/WPRobot3/images/3.png" /></b><br />
My school told me to buy the wrong book. Not really the sellers fault. It took a little bit for my book to arrive, but I sent it back right away and the refund was prompt.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed) by Charles Bremer</title>
		<link>http://www.semdb.com/economics-myeconlab-and-ebook-2-sem-student-access-package-2nd-ed/comment-page-1/#comment-725</link>
		<dc:creator>Charles Bremer</dc:creator>
		<pubDate>Fri, 30 Jul 2010 21:36:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.semdb.com/economics-myeconlab-and-ebook-2-sem-student-access-package-2nd-ed/#comment-725</guid>
		<description>&lt;i&gt;Review by Charles Bremer for &lt;a href=&quot;http://www.amazon.com/Economics-MyEconLab-Student-Access-Package/dp/0135020239%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0135020239&quot; rel=&quot;nofollow&quot;&gt;Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed)&lt;/a&gt;&lt;/i&gt;
&lt;b&gt;Rating: &lt;img src=&quot;http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png&quot; &gt;&lt;/b&gt;
i needed this book for my economics class, but i didn&#039;t want to spend $208 at the bookstore. great choice. shipment came on time. book in good condition. came with some unwanted post-it notes, but who cares?!

</description>
		<content:encoded><![CDATA[<p><i>Review by Charles Bremer for <a href="http://www.amazon.com/Economics-MyEconLab-Student-Access-Package/dp/0135020239%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0135020239" rel="nofollow">Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed)</a></i><br />
<b>Rating: <img src="http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png" /></b><br />
i needed this book for my economics class, but i didn&#8217;t want to spend $208 at the bookstore. great choice. shipment came on time. book in good condition. came with some unwanted post-it notes, but who cares?!</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed) by Allan Mayorga</title>
		<link>http://www.semdb.com/economics-myeconlab-and-ebook-2-sem-student-access-package-2nd-ed/comment-page-1/#comment-724</link>
		<dc:creator>Allan Mayorga</dc:creator>
		<pubDate>Fri, 30 Jul 2010 20:55:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.semdb.com/economics-myeconlab-and-ebook-2-sem-student-access-package-2nd-ed/#comment-724</guid>
		<description>&lt;i&gt;Review by Allan Mayorga for &lt;a href=&quot;http://www.amazon.com/Economics-MyEconLab-Student-Access-Package/dp/0135020239%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0135020239&quot; rel=&quot;nofollow&quot;&gt;Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed)&lt;/a&gt;&lt;/i&gt;
&lt;b&gt;Rating: &lt;img src=&quot;http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png&quot; &gt;&lt;/b&gt;
Ahh this book has come very much in handy this semester, my professor doesn&#039;t always go into the very very deep details, but luckily I have this to fall back on, and its great! I recieved it very quickly, very good service on the seller&#039;s part.

</description>
		<content:encoded><![CDATA[<p><i>Review by Allan Mayorga for <a href="http://www.amazon.com/Economics-MyEconLab-Student-Access-Package/dp/0135020239%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0135020239" rel="nofollow">Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed)</a></i><br />
<b>Rating: <img src="http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png" /></b><br />
Ahh this book has come very much in handy this semester, my professor doesn&#8217;t always go into the very very deep details, but luckily I have this to fall back on, and its great! I recieved it very quickly, very good service on the seller&#8217;s part.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed) by MZ</title>
		<link>http://www.semdb.com/economics-myeconlab-and-ebook-2-sem-student-access-package-2nd-ed/comment-page-1/#comment-723</link>
		<dc:creator>MZ</dc:creator>
		<pubDate>Fri, 30 Jul 2010 20:39:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.semdb.com/economics-myeconlab-and-ebook-2-sem-student-access-package-2nd-ed/#comment-723</guid>
		<description>&lt;i&gt;Review by MZ for &lt;a href=&quot;http://www.amazon.com/Economics-MyEconLab-Student-Access-Package/dp/0135020239%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0135020239&quot; rel=&quot;nofollow&quot;&gt;Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed)&lt;/a&gt;&lt;/i&gt;
&lt;b&gt;Rating: &lt;img src=&quot;http://www.semdb.com/wp-content/plugins/WPRobot3/images/4.png&quot; &gt;&lt;/b&gt;
If you&#039;re looking to learn the basics of economics, this is a very good book. Having said that, the book is written by a well-known defender of the free market, so one can detect the pro-capitalist bias throughout the book. Also, if you&#039;re interested in lifting weights, you can do that too with this book. It&#039;s huge!

</description>
		<content:encoded><![CDATA[<p><i>Review by MZ for <a href="http://www.amazon.com/Economics-MyEconLab-Student-Access-Package/dp/0135020239%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0135020239" rel="nofollow">Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed)</a></i><br />
<b>Rating: <img src="http://www.semdb.com/wp-content/plugins/WPRobot3/images/4.png" /></b><br />
If you&#8217;re looking to learn the basics of economics, this is a very good book. Having said that, the book is written by a well-known defender of the free market, so one can detect the pro-capitalist bias throughout the book. Also, if you&#8217;re interested in lifting weights, you can do that too with this book. It&#8217;s huge!</p>
]]></content:encoded>
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		<title>Comment on Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed) by Frances</title>
		<link>http://www.semdb.com/economics-myeconlab-and-ebook-2-sem-student-access-package-2nd-ed/comment-page-1/#comment-722</link>
		<dc:creator>Frances</dc:creator>
		<pubDate>Fri, 30 Jul 2010 20:04:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.semdb.com/economics-myeconlab-and-ebook-2-sem-student-access-package-2nd-ed/#comment-722</guid>
		<description>&lt;i&gt;Review by Frances for &lt;a href=&quot;http://www.amazon.com/Economics-MyEconLab-Student-Access-Package/dp/0135020239%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0135020239&quot; rel=&quot;nofollow&quot;&gt;Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed)&lt;/a&gt;&lt;/i&gt;
&lt;b&gt;Rating: &lt;img src=&quot;http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png&quot; &gt;&lt;/b&gt;
Easy to understand but still delves into complex concepts. I loved the examples that the author uses, so the point where sometimes when studying I would get distracted by anecdotes and start reading all the way through totally engrossed. It is very interesting. ...Too bad I screwed up the class anyways... took too many courses.

</description>
		<content:encoded><![CDATA[<p><i>Review by Frances for <a href="http://www.amazon.com/Economics-MyEconLab-Student-Access-Package/dp/0135020239%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0135020239" rel="nofollow">Economics (MyEconLab and EBook 2-Sem Student Access Package, 2nd Ed)</a></i><br />
<b>Rating: <img src="http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png" /></b><br />
Easy to understand but still delves into complex concepts. I loved the examples that the author uses, so the point where sometimes when studying I would get distracted by anecdotes and start reading all the way through totally engrossed. It is very interesting. &#8230;Too bad I screwed up the class anyways&#8230; took too many courses.</p>
]]></content:encoded>
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		<title>Comment on Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by R. Weidner</title>
		<link>http://www.semdb.com/web-analytics-2-0-the-art-of-online-accountability-and-science-of-customer-centricity/comment-page-1/#comment-708</link>
		<dc:creator>R. Weidner</dc:creator>
		<pubDate>Mon, 26 Jul 2010 21:22:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.semdb.com/web-analytics-2-0-the-art-of-online-accountability-and-science-of-customer-centricity/#comment-708</guid>
		<description>&lt;i&gt;Review by R. Weidner for &lt;a href=&quot;http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470529393&quot; rel=&quot;nofollow&quot;&gt;Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity&lt;/a&gt;&lt;/i&gt;
&lt;b&gt;Rating: &lt;img src=&quot;http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png&quot; &gt;&lt;/b&gt;
Avinash&#039;s new book is a must read for any online marketer or website owner that wants to understand their website traffic more effectively.  Avinash teaches you to act on data instead of just presenting pretty reports and devotes a good chunk of the book reviewing other website tools (many of which are free) that you can use to improve your websites key performance indicators.
&lt;br /&gt;
&lt;br /&gt;Most SEM and Analytic books suck or are to basic.  Avinash&#039;s book explains intermediate/advanced topics in a basic tone that any future &quot;analysis ninja&quot; can quickly apply to their own website.  To top it off he is donating all his proceeds to two charities he supports.  I would recommend anyone that is new to web analytics reads his book at least twice and applying his techniques to your website before reading another analytic or online marketing book.

</description>
		<content:encoded><![CDATA[<p><i>Review by R. Weidner for <a href="http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470529393" rel="nofollow">Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity</a></i><br />
<b>Rating: <img src="http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png" /></b><br />
Avinash&#8217;s new book is a must read for any online marketer or website owner that wants to understand their website traffic more effectively.  Avinash teaches you to act on data instead of just presenting pretty reports and devotes a good chunk of the book reviewing other website tools (many of which are free) that you can use to improve your websites key performance indicators.</p>
<p>Most SEM and Analytic books suck or are to basic.  Avinash&#8217;s book explains intermediate/advanced topics in a basic tone that any future &#8220;analysis ninja&#8221; can quickly apply to their own website.  To top it off he is donating all his proceeds to two charities he supports.  I would recommend anyone that is new to web analytics reads his book at least twice and applying his techniques to your website before reading another analytic or online marketing book.</p>
]]></content:encoded>
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	<item>
		<title>Comment on Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Larry Underwood</title>
		<link>http://www.semdb.com/web-analytics-2-0-the-art-of-online-accountability-and-science-of-customer-centricity/comment-page-1/#comment-707</link>
		<dc:creator>Larry Underwood</dc:creator>
		<pubDate>Mon, 26 Jul 2010 20:57:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.semdb.com/web-analytics-2-0-the-art-of-online-accountability-and-science-of-customer-centricity/#comment-707</guid>
		<description>&lt;i&gt;Review by Larry Underwood for &lt;a href=&quot;http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470529393&quot; rel=&quot;nofollow&quot;&gt;Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity&lt;/a&gt;&lt;/i&gt;
&lt;b&gt;Rating: &lt;img src=&quot;http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png&quot; &gt;&lt;/b&gt;
As a guy who&#039;s more technically challenged than 99% of the population, I thought I&#039;d never figure out what Avinash Kaushik was explaining about the complex world of Web Analytics 2.0.  To my surprise, it makes sense; and it&#039;s probably the most comprehensive guide you&#039;d ever want to find.  I suppose that&#039;s why it&#039;s a best seller, with nothing but 5 star Amazon reviews.  What&#039;s not to love?
&lt;br /&gt;
&lt;br /&gt;Kaushik&#039;s expertise is astounding, yet his prose is engaging.  He knows how to explain things to guys like me who barely know how to turn on a computer; and he does it so well, you&#039;re comprehending the complex strategies in a manner that&#039;s actionable.  That&#039;s where the value lies in this book; it points us in the right direction to get the most out of our online marketing efforts by understanding the data we&#039;re trying to analyze.  Brilliant.
&lt;br /&gt;
&lt;br /&gt;For anyone trying to figure out how to maximize their online presence in order to grow their (completely satisfied) customer base, you need look no further than this wonderful guide; it&#039;s the best place to start.
&lt;br /&gt;
&lt;br /&gt;

</description>
		<content:encoded><![CDATA[<p><i>Review by Larry Underwood for <a href="http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470529393" rel="nofollow">Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity</a></i><br />
<b>Rating: <img src="http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png" /></b><br />
As a guy who&#8217;s more technically challenged than 99% of the population, I thought I&#8217;d never figure out what Avinash Kaushik was explaining about the complex world of Web Analytics 2.0.  To my surprise, it makes sense; and it&#8217;s probably the most comprehensive guide you&#8217;d ever want to find.  I suppose that&#8217;s why it&#8217;s a best seller, with nothing but 5 star Amazon reviews.  What&#8217;s not to love?</p>
<p>Kaushik&#8217;s expertise is astounding, yet his prose is engaging.  He knows how to explain things to guys like me who barely know how to turn on a computer; and he does it so well, you&#8217;re comprehending the complex strategies in a manner that&#8217;s actionable.  That&#8217;s where the value lies in this book; it points us in the right direction to get the most out of our online marketing efforts by understanding the data we&#8217;re trying to analyze.  Brilliant.</p>
<p>For anyone trying to figure out how to maximize their online presence in order to grow their (completely satisfied) customer base, you need look no further than this wonderful guide; it&#8217;s the best place to start.</p>
]]></content:encoded>
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		<title>Comment on Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Christopher Smith</title>
		<link>http://www.semdb.com/web-analytics-2-0-the-art-of-online-accountability-and-science-of-customer-centricity/comment-page-1/#comment-706</link>
		<dc:creator>Christopher Smith</dc:creator>
		<pubDate>Mon, 26 Jul 2010 20:09:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.semdb.com/web-analytics-2-0-the-art-of-online-accountability-and-science-of-customer-centricity/#comment-706</guid>
		<description>&lt;i&gt;Review by Christopher Smith for &lt;a href=&quot;http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470529393&quot; rel=&quot;nofollow&quot;&gt;Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity&lt;/a&gt;&lt;/i&gt;
&lt;b&gt;Rating: &lt;img src=&quot;http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png&quot; &gt;&lt;/b&gt;
If you manage a website, run your own online business, or handle the Internet marketing for your business, you really need this book. You might be spending oodles of money on pay per click ads or hiring firms to redesign a site or manage your campaigns - but you&#039;ll want Web Analytics 2.0 to provide you with the foundation you need to make intelligent decisions, to ask the right questions, and make sure you&#039;re taking advantage of every ounce of data you can collect about your site visitors. As the book tells you early on, you&#039;ll want to align your site to increase your revenue, reduce your costs, or improve customer loyalty and satisfaction. 
&lt;br /&gt;One of the best things of this book is that it helps to clarify the heaps of data and reporting you can get from the many available analytics tools. What data should you look at? What are actionable outcomes you want to measure? What are some ways to measure success of your site?
&lt;br /&gt; I&#039;d go so far as to say that every site designer should read this book - not just analytics or marketing pros. This is because it has some great sections about how you should be testing the impact of site designs and changes. The book also includes a CD and one of the items is a usability checklist that every designer should have. And if you&#039;re interested in a career in analytics, there&#039;s even a chapter at the end dedicated to this - I&#039;m happy in my job, so I didn&#039;t read this section, but he closes out with some ideas and advice on how to find the right people for analytics jobs you may need to fill.
&lt;br /&gt;It&#039;s difficult to make a book about data interesting - but Avinash Kaushik has definitely done so with this book. I&#039;ve already given a copy of this book to a colleague knowing that he&#039;ll find it valuable. 
&lt;br /&gt;

</description>
		<content:encoded><![CDATA[<p><i>Review by Christopher Smith for <a href="http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470529393" rel="nofollow">Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity</a></i><br />
<b>Rating: <img src="http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png" /></b><br />
If you manage a website, run your own online business, or handle the Internet marketing for your business, you really need this book. You might be spending oodles of money on pay per click ads or hiring firms to redesign a site or manage your campaigns &#8211; but you&#8217;ll want Web Analytics 2.0 to provide you with the foundation you need to make intelligent decisions, to ask the right questions, and make sure you&#8217;re taking advantage of every ounce of data you can collect about your site visitors. As the book tells you early on, you&#8217;ll want to align your site to increase your revenue, reduce your costs, or improve customer loyalty and satisfaction.<br />
<br />One of the best things of this book is that it helps to clarify the heaps of data and reporting you can get from the many available analytics tools. What data should you look at? What are actionable outcomes you want to measure? What are some ways to measure success of your site?<br />
<br /> I&#8217;d go so far as to say that every site designer should read this book &#8211; not just analytics or marketing pros. This is because it has some great sections about how you should be testing the impact of site designs and changes. The book also includes a CD and one of the items is a usability checklist that every designer should have. And if you&#8217;re interested in a career in analytics, there&#8217;s even a chapter at the end dedicated to this &#8211; I&#8217;m happy in my job, so I didn&#8217;t read this section, but he closes out with some ideas and advice on how to find the right people for analytics jobs you may need to fill.<br />
<br />It&#8217;s difficult to make a book about data interesting &#8211; but Avinash Kaushik has definitely done so with this book. I&#8217;ve already given a copy of this book to a colleague knowing that he&#8217;ll find it valuable.<br /></p>
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		<title>Comment on Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Sarah Hodges</title>
		<link>http://www.semdb.com/web-analytics-2-0-the-art-of-online-accountability-and-science-of-customer-centricity/comment-page-1/#comment-705</link>
		<dc:creator>Sarah Hodges</dc:creator>
		<pubDate>Mon, 26 Jul 2010 19:15:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.semdb.com/web-analytics-2-0-the-art-of-online-accountability-and-science-of-customer-centricity/#comment-705</guid>
		<description>&lt;i&gt;Review by Sarah Hodges for &lt;a href=&quot;http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470529393&quot; rel=&quot;nofollow&quot;&gt;Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity&lt;/a&gt;&lt;/i&gt;
&lt;b&gt;Rating: &lt;img src=&quot;http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png&quot; &gt;&lt;/b&gt;
This book is like dark chocolate covered pretzels on top of walnut ice cream- blissful &amp; enlightening... Whether you&#039;re a seasoned analytics practitioner or a newbie, you&#039;ll find Web Analytics 2.0 engaging and informative. Avinash breaks down hard-to-grasp concepts into digestible nuggets by pulling in relevant examples and using real analytics tools to illustrate each point. If you&#039;re in the process of vendor selection, chapter two will be your guiding light. If you&#039;re re-visiting your initial implementation, or are still trying to figure out how to use the tool you implemented, look no further. This book will help you figure out what you&#039;re looking at, isolate actionable metrics, and tell a story with the data that will drive your online and offline strategies. It doesn&#039;t hurt that Avinash is hilarious and paints a colorful picture with every insightful anecdote. Who knew web analytics could be this simple?

</description>
		<content:encoded><![CDATA[<p><i>Review by Sarah Hodges for <a href="http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393%3FSubscriptionId%3DAKIAI46EDY5TMBSLSVBQ%26tag%3Dpeoheatip-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470529393" rel="nofollow">Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity</a></i><br />
<b>Rating: <img src="http://www.semdb.com/wp-content/plugins/WPRobot3/images/5.png" /></b><br />
This book is like dark chocolate covered pretzels on top of walnut ice cream- blissful &#038; enlightening&#8230; Whether you&#8217;re a seasoned analytics practitioner or a newbie, you&#8217;ll find Web Analytics 2.0 engaging and informative. Avinash breaks down hard-to-grasp concepts into digestible nuggets by pulling in relevant examples and using real analytics tools to illustrate each point. If you&#8217;re in the process of vendor selection, chapter two will be your guiding light. If you&#8217;re re-visiting your initial implementation, or are still trying to figure out how to use the tool you implemented, look no further. This book will help you figure out what you&#8217;re looking at, isolate actionable metrics, and tell a story with the data that will drive your online and offline strategies. It doesn&#8217;t hurt that Avinash is hilarious and paints a colorful picture with every insightful anecdote. Who knew web analytics could be this simple?</p>
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