Archive for November, 2009

Life on Two Planets

Monday, November 2nd, 2009

Last week, while on a business trip, I performed a small experiment on several of my quiet evenings. I alternated watching Fox News Network and MSNBC and, besides a bad case of whip-lash, I learned we now live on two separate planets.

Each network’s “journalists” discussed the same stories – the disruptions of the congressional town hall meetings was the big story of the week – with such different spins that you’d swear they weren’t the same events. Each conveniently emphasized their strengths and ignored the weaknesses. Commentators demonstrated an irrational outrage and anger that overwhelmed any hope for discussion. Invited pundits usually repeated the party line, and the few guests who differed were shouted down.

How did we get to this point? Is our democracy in jeopardy due to a rising wave of intolerance, alienation, anger, short-sightedness and superiority? I remember when most people studied the news from various sources and arrived at an informed perspective not as much manipulated by the special interests, consultants and biased news sources on both sides. I remember learning in civics class that our nation, beginning with the founding fathers, was built upon discussion, compromise and tolerance of differing opinions. I remember when more political leaders represented all of their constituents and when the “friendly opposition” admitted some good in the other party’s leadership. President Obama can’t get out of bed correctly in the eyes of the conservatives, and the same went for President Bush and the liberals. After all, even a blind squirrel sometimes finds a nut and a broken clock is correct twice a day. Such total and unbending condemnation of an opponent’s every word and action demonstrates nothing more than the disingenuousness and raw bias of an opposition’s perspective.

And, through it all, as we become more isolated, intolerant and resentful, the media networks’ ratings rise, the special interests and activists get their way, the politicians get re-elected, and the consultants and lobbyists get richer. All is well in the suites of power while Rome burns.

We will never be a nation that is all conservative or all liberal and, besides, those are arbitrary points on a very long continuum. Neither party will ever get all it wants, and getting angry over that only gives us pointless ulcers.

Perhaps we as citizens need to take on a renewed level of civic responsibility and perspective that might include:

* Paying a bit of attention to the other guys. How can we take a stand if we truly don’t understand all sides of the argument? There is no way anyone can understand any issue based upon listening only to pundits and commentators who agree with them. If Fox News or MSNBC is our only source of political information, we flat out don’t understand both sides of the issues.

* Not allowing ourselves to be manipulated. Let’s face it, the parties’ and politicians’ principal objective is to be re-elected by first pleasing the friendly special interests and news media. The interests of the electorate is a distant fourth or fifth in their list of priorities. Our leaders allow themselves to be manipulated and are often culpable in our manipulation for their own personal gain. If there is any sign of prepared Talking Points, you can be sure someone is pulling strings behind the scenes.

* Keeping a historical perspective. One of the strengths of our nation is that the pendulum has always swung between liberal and conservative presidents and congresses, and the net effect has been our moving down the middle over the decades, benefiting from the best and learning from the worst of our political extremes. Unhappy with our left of center Administration? Just wait and we’ll be right of center before you know it.

* Considering what patriotism really means. It doesn’t mean a nation that reflects only your particular values and perspectives. It does mean faith in our system and our ability to weather and emerge stronger from even the most daunting challenges. Believing that we are so weak that one administration can destroy it all is the opposite of patriotism. We survived a civil war, two world wars and a depression; and we’ll survive Bush and Obama.

* Turning off the radio and TV and pondering the things we can change and those that give us pleasure. Reading a newspaper can’t hurt. Spend time with the family and pet the dog. In a year or two the issues that keep us awake today will be distant memories and we’ll be all fired up over the latest threats to our future.

An Overview of SEO, SEM, and Website Design

Monday, November 2nd, 2009

Marketing Trends: Internet marketing has been proven successful in increasing profits. With professionals help, a website can be developed at an affordable rate quickly.

General tips for your website:

Have fast-loading Home and Landing pages

Establish an easily navigated web site, especially for order processing, cross referencing sales, up sales, and functionality review

Form a competitive price and sales structure

Focus on the benefits of the website, not the features

Provide a good pre- and post- sales support

Develop “Pay-Per-Click Campaigns”

Optimize search engines

Establish your creditability through your site

Develop an opt-in email system to capture emails and build your network

Set up affiliate and cross promotion programs

Implement “Linking Campaigns”

Gather statistics and analyze them to correct areas costing you money

Explore additional marketing opportunities.

Search Engine Optimization (SEO) has two parts:

(1) On-page optimization and (2) Off-page optimization

Each web page except your homepage should be focused on only topic. The strategy is to use the keywords for that page in the title tag, description metatag, headline or subheadings, and in the body of the text.

Develop an “Opt-In System” in your blog, corporate home page, landing page, or sales page and offer free bonuses in exchange for subscribers’ emails or referrals. Incorporate an “Upsell,” “Downsell,” or a “Tell-A-Friend” web page following your sales page.

Links are a recommendation for a site that is relevant and worth visiting; start by submitting your site to various directories. Provide relevant content on your site that is worth linking to, and write articles that others would want to host on their sites, each with a link back to yours. It is recommended that you utilize blogs, press releases, affiliate links, and link exchange programs. Finally, actively participate in social and professional groups since these will help you build your reputation, exposure, and creditability.

Pay-Per-Click (PPC) Search Campaigns: PPC campaigns are a great way to boost your website traffic and maximize profits. Set up “Split-Testing” to optimize your PPC ads and refine and optimize the click-through rate This will help you achieve higher placement at a lower cost.

Newsletters, Blogs, and Social Networks: The tools will help you gain and retain your clients by becoming their advisor. They inform your clients about the latest trends, sales, promotions, new products, special offers, and promote business.

Search Engine Marketing (SEM):

Your business on the internet is not automatic. Internet marketing is an additional marketing strategy to reach more clients and increase sales, but this takes work.

On top of what we have discussed, it is recommended that you also do the following:

In addition to everything you can do in traditional ways, you also need to do these things on the internet as well. Instead of just listing your company in the yellow pages, you should submit your site to search engines, directories, and industry sites on web. You should also launch ad campaigns using banner and classified ads, and start web affiliate and cross promotion programs.

Write professional articles, issue newsletters, and list your products with shopping comparison and auction sites.

Increase your credentials by participating with creditable rating services.

Develop systematic and automatic methods to grow your business. Promote your business in as many ways as possible, including traditional strategies. Improve the efficiency of your site, always be genuine, and serve as a trusted adviser to your clients in order to gain their trust. In addition, it is your responsibility to ethically and responsibly advise them on all of the products and services they need.

Remember! Your potential clients only spend a few seconds on your website before they jump to your competitors’ websites. Clients need to immediately know the benefits and incentives to buy from you now. Your web pages need to be concise and right to the point. In addition, videos are a great way to showcase your products.

Your Responsibility:

Remember that you are your internet business.

Search engines are not mind readers: Search engines are simply computer programs that connect potential clients to your site. It is your responsibility to provide correct keywords on your website in order for search engines to bring targeted clients to your site.

Do your research: Don’t assume that the keywords you use are what your clients will use in their searches. Research the terms and key phrases that are most used to reach your competitors sites

Learn how others do it: Review high ranking websites and ads on high traffic websites, newspapers, and magazines.

Get involved: Network with the people in your industry to stay abreast of new trends and to truly understand what might be in high demand at any given time.

Write appropriate and well thought out content: The more time you spend researching key phrases and writing thoughtful content, the more people will be attracted to your site through searches.

Establish your credibility: Write researched and relevant articles and solicit testimonials from your current clients. Become affiliated with other credible websites and participate in third party service rating programs.

Businesses don’t fail, but people fail businesses.

Be competitive! Expand your products and improve your services by analyzing shopping behaviors and feedback from your clients. You don’t want to miss the chance to serve your clients better with up-selling and cross-selling opportunities.

The most important thing is to have a plan and commit to it to guarantee success.

Become a Search Engine Marketing (SEM) Expert For Local Businesses

Sunday, November 1st, 2009

Ask yourself the following questions.

Do you know a little bit about search engine optimization (SEO)? 

Do you know how to build relevant back-links to a website? 

Do you know the basics of pay-per-click (PPC) advertising?

If you answered yes, why not start your own Search Engine Marketing business?  It’s not as hard as you think.  You probably think it requires advanced skills and specialized knowledge that you just don’t have, right?  Well that’s simply not true.  You can become an SEM expert with basic website knowledge and skills.

There are many opportunities that exist for people with online marketing and web development skills.  You see, the majority of search engine experts only do business with large clients that have huge amounts of money to throw around.  As a result, local mom and pop shops get neglected by these search engine marketing experts.

That’s where you come in.  With your basic knowledge of building websites and online marketing, you can connect with local small businesses in your area and give them something they DESPERATELY want – an online presence.

The fact is, most small businesses don’t know the first thing about building websites.  To them, building a website or marketing online sounds like a complete headache and seems far too complicated.  These are people from a different generation.  They have built their brick and mortar store off of their trade or skill that they acquired through back-breaking labor and hard work.  They aren’t “technology-savvy” like the current generation of young adults.

The younger generation has grown up on the internet.  Building WordPress blogs or social networking is something they are comfortably familiar with.  There are also many young internet entrepreneurs using their knowledge to build serious income very quickly.

If you love the internet, are familiar with social networking, back-linking, and writing ad copy, then becoming a SEM professional may be the career path that’s right for you.

Things to Consider For Effective Keyword Research

Sunday, November 1st, 2009

There are various concerns when you’re going to start keyword related webpage. Here are the lists of concerns that you need to give more attention up to when you’re into keyword search or keyword tracking for you PPC, SEM and SEO campaign.

1. Try to avoid using general terms as your keyword research.

General terms such as “bags” and “wallets” may lead your website not hitting the most relevant search

result in search engines. You should be cautioned, because general terms can be too broad and competitor isn’t typing the keywords you put in your site.

Instead of using general terms, use more specific keywords or long tail keywords that directly linked in your keyword related niche.

As example, if your website is into video games, try not to bid for “video games” as your keyword because it is too wide-ranging considering that there’s a lot of old games such as Pongs -and those online gamers are not looking for them. We have now RPGs, Combat Arcade and so forth. Instead, use a certain keyword you want your site to be searched for.

2. It’s the quality, not quantity

Remember the time when you had searched for a topic and you’d actually go to pages that only just have anything in common with the term you searched for? Example, you’re looking for an Abs Machine and certain links will pop-up like Absmachine.com contains keyword you typed in; however, when you click on it, you’d get an intro write in bold letters that runs: “Find Ab machines in your vicinity. Discounts on Ab machines right at convenience of your fingertips! We have the best Abs machine information about every machine ever made-up.” And right below this non sense contents are links to murky pay sites that don’t really offer you what you’re searching for.

Since sites that putting together words that didn’t make any sense yet made heavy use of keywords, they are annoyingly visible on the facade pages of searches.Even if SEO is still a primary basis for research, Google, Bing and Yahoo have currently made controls on that and it’s not just easy anymore to be in a high rank keyword search.

That’s the reason why you need to keep lid on the SEM, SEO and PPC competition. Knowing their each move and allocating a high-quality part of your money for market research is an essential task in online marketing. . The capital you snuff out will give you better takings, but just as significant is what you’ll be spending it for.

3. Words the Used by Customers and Business-owners

The keywords you think are standing highly in search engines may not be the one that most of the web surfer is searching for. In your point, every time people are looking for outdoor gear, they’ll be typing in “hiking gear”. Then you will learn later on that they’re really searching for “camping gear”. Not only do they overlook your website, they drove to your more well-informed competitor further.

In excess of the rankings, you’ll have to comprise a deeper study on the PPC profits that can give in you, how much they charge at that present time, why they get the larger amount of clicks and how the rates of search for it fares with your competitors. With web-based keyword research and tracking tools at your expense, you have the detailed information right at your tips. You catch information on not just a keyword, but also the vital outcome that appear with it.

You’ll be able to beat more targets and have fewer blanks in your PPC, SEM and SEO campaign by doing all the guidelines and concerns stated above.

Search Engine Marketing Needs a Conversion Copywriter

Sunday, November 1st, 2009

Effective copy writing can mean many things to many businesses. The services provided are as vast as the various business models that exist which require communication in the written format. Press releases, direct mail, and the wide terrain that covers Internet marketing all require a copywriter who can effectively produce tangible results in producing traffic, web based or consumer based, but more importantly conversions for their clients.

The trend in business advertising dollar growth in Search Engine Marketing is impressive. Dollars spent on SEM advertising in 2007 were 7.9% in 2009 9.9% and for 2010 the projection is 11.2% based on The US Ad Spending Report.
Businesses see value in SEM but less than 20% are satisfied with the results they achieve. This tells us that business execs know the Internet and successful marketing there, are essential for growth in a slowing economy where advertising budgets are shrinking, but rely on Copywriters, SEO and SEM services to provide the expert content that will achieve conversion results.

In the past SEM consisted of pay per click, Google AdWords and the like, but in order to achieve targeted leads and conversions, quality website content must be included. Business CEO’s and decision makers are now turning to SEMM agencies to handle their Search Engine marketing management. The term “Search Engine Marketing” covers the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals, which require copy writing conversion tactics.

The growth potential for dollars spent in SEM through 2013 is over 5% in the US market, in Europe and the UK, the statistics in this market are also on an upward trend. A copywriter with the skills necessary to exceed the existing expectations to create leads and conversions for their clients will be in high demand.

Content is still king.

Chicago Trends in SEM

Sunday, November 1st, 2009

With a population of more than 11 million in its city and suburbs, the Chicago area is a hot bed of buyers and sellers trying to connect with each other every day. There is competition in almost every conceivable industry, and advertisers constantly are on the look out for more-exact ways of reaching their target audiences.

Thanks to continuing advancements in search engine marketing, or SEM, and its related technology, including paid search and search engine optimization, businesses in and around the Windy City are thriving on their Internet advertising success.

Recent improvements to geo-targeting have had a significant impact on strategic Internet marketing in the metropolitan business community. Search engines like Google and Yahoo now can display results based on the searcher’s IP address, eliminating the need for location as part of the search. Now, national brands with local target audiences have a chance to be seen, and small businesses on limited budgets competing for those same consumers have a chance to level the playing field.

Search data from Yahoo Search Marketing for early 2007 shows Chicagoans are performing their top searches for automobiles, restaurants, sports teams and apartments. As a major metropolitan area with significant business diversity, Chicago likely mirrors the search habits of consumers in many different U.S. markets. It also demonstrates the advertising models of companies with varying budgets.

For instance, nationally based auto dealerships, such as CarMax, now can appear alongside local used-car lots when a search is performed without a specified location. As long as the dealership is within a 30-to-50-mile radius of the search, it will appear. Likewise, in the highly competitive restaurant industry where big budgets help national chains dominate, single-store vendors on a shoestring can appreciate the same importance and reach.

Although small businesses have been slow to adopt paid search and search engine optimization strategies, they cannot ignore the importance or simplicity of the changing advertising environment.

Technology improvements effectively are eliminating the excuses a small-business owner might have for resisting the Internet. Today, these companies do not even need a Web site to route visitors to their information. Display ads can include contact information and paid-search campaigns can hinge on pay-per-call outcomes.

And, with Internet Yellow Pages now mirroring the functionality of major search engines, these nearly obsolete banks of local information have managed to find their place as robust, viable advertising options.

So whether it’s downtown or at the farthest reaches of the Chicago suburbs, there are opportunities for every business to reach their target audiences effectively, thanks to smart technology and professional SEM expertise.